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Yes. That’s how you bribe news agencies with plausible deniability. It’s so well understood within the industry, that you wont find explicit instructions on any of the contracts.
That’s of course when the corporations don’t just outright own the media.
You’re being facetious, but anyone else that really wants more, search “Manufacturing Consent”.
The advertisement angle is just one way to influence how media reports. You could also just start buying stations whole sale, like Sinclair did.