For the marketing folks: adding “AI” to your product ad may increase the chance that the pencil pushers will want it, so I get why it may make sense to put it there. But it will make IT folks start with the assumption that your entire product is worthless bullshit that tries to trick people into buying it with meaningless buzzwords. Same for “Blockchain”.

If I had a product that actually had a good use for AI/ML, I’d use the most technical term possible to describe it, just to avoid the appearance of buzzword fishing. With blockchain… just invent some new name for it. It’s so toxic that people will roll their eyes and stop listening.