I read “it’s dying” by people on Discord and Reddit all the time, but the numbers prove otherwise. It’s been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!

I feel like the bubble around people on other platforms saying “who uses Facebook anymore lol” is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.

  • originalfrozenbanana@lemm.ee
    5·
    7 months ago
    1. Network effects - “my friends and family are on there”
    2. Switching cost - “if I leave I won’t have all my photos and albums I spent so much time organizing”
    3. Social / specialist communities - Facebook is still far and away the most popular place to find groups of people organized around VERY specific things, from hobbies to life events (my wife uses Facebook exclusively to access a group of people specializing in moving from the US to a specific country, and we’ve gotten a lot of resources from that)
    4. Facebook marketplace
    5. Nostalgia
    6. Business info and communication. Lots of live music is nearly exclusively organized on Facebook.
    7. Community info sharing - Facebook is a “one of many” approach groups like governments and NGOs use to communicate to broad audiences. It’s still a great place to get info and stay on top of things.

    I think the era where people use Facebook exclusively to keep up with Aunt Shandelle or Cousin Pablo or your mother-in-law Sharon are over