Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Gucci. It got bought out by PPR in the 90’s, they replaced everything but the name pretty much. Tom Ford’s work as the new head designer turned Gucci into the iconic modern luxury brand it is today.
(I only really know this as I was slightly obsessed with that House Of Gucci show with Lady Gaga in it. She’s a fantastic actress.)